This infographic by Authority Publishing is actually what they use on large postcards to hand out during speaking events but I think you'll agree that the advice they offer here is pretty good. (You can see the whole article about this and check out what they put on the back here: http://authoritypublishing.com/book-marketing/how-to-promote-your-business-without-a-boring-brochure/).
N.B. The large postcard idea is awesome too. A quick 'how to' connected in some way to your book could be much more effective in drawing attention than a basic book promo and is much more likely to be kept.
Do you have postcards for handing out at events? What do you put on yours?
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love this!
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