A good place to start is to think about what you as a reader look for when buying a non-fiction book.
If you have celebrity status for being an expert in the topic area covered in your book you have a slight advantage, but for the rest of us 'little people' it's important that we establish ourselves as a reference point in our topic.
Ways you can build a platform include:
- Having a blog related to the topic of your book.
- Speaking to audiences about the topic.
- Publishing articles related about the topic both online and off.
- Belonging to organizations or take part in activities related to the topic.
Obviously if you have a degree or other recognized certificate in the topic this will help too.
Image source: Flickr.com via edelgado823
A blog can definitely help you getting a big platform for your fiction
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