Press Releases are becoming an increasingly popular PR tool on the Web and can be an excellent way to promote your work as a writer and the services you offer. They are also a good way to spread the word about your author events and new releases.
So how do you write a press release?
There is an excellent article at http://www.wikihow.com/Write-a-Press-Release that offers a step by step guide on how to write a press release and what needs to be included, plus some extra tips to help you get better results.
You can download a FREE ebook by Jennifer Mattern at http://probusinesswriter.com/downloads/pressreleasesmadeeasy.htm. This short, 20-page e-book will teach you the fundamentals of press release writing, especially as it applies to the Web.
Where do you post your press releases?
http://www.powerhomebiz.com/vol116/freepr.htm has an article by Francine Silverman that lists various sites that accept free press releases as does this article by Jennifer Gibbs at http://ezinearticles.com/?Post-Your-Press-Release-Online---For-Free!!&id=26743
Thank you so much for posting this. I am finishing up a Bachelors in communication, but I really need more experience in PR and journalism. I will read this and also recommend Thinker's Thesaurus which is much more useful as a vocabulary enhancement tool than conventional thesauruses.
ReplyDeleteThank you for sharing. This is very helpful information to new authors.
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