Using an Author Newsletter to become a Best-Seller
I recently had the delightful experience of using an author Newsletter to become a #1 Amazon Best-Seller. Learning how to write an author newsletter has been a bit of a learning curve, but a fun experience as well.
I discovered that not everyone uses social media. Many of the people that signed up for my newsletter in fact despise social media, and have nothing to do with Facebook, Twitter, etc.. The other thing I noticed is that unlike social media, your information will not be missed. It will be sitting in your subscriber’s inbox until they are ready to look at it.
Most of the early subscribers to my newsletter were friends and family. They want to support you in your endeavors. I sent them a link to my website from my own personal email so they would be familiar with it. I had a very simple signup page on my website. New subscribers simply had to enter their first name and email address. I made sure my website domain name was consistent with the email they would be receiving. An easy to remember and catchy title works best. I used my first name so my family and friends would not immediately disregard the email. For example, my website is LaughingAtMyself.lol, so I used the email Yvonne@laughingatmyself.lol.
Another way to get early subscribers is to engage people you already know. If you attend meetings or conferences, create an appealing book sell sheet attached to an email signup sheet to pass around. You can then ask these subscribers to engage their friends and family by forwarding the email or sharing your website.
It helps to offer an incentive. I offered a free chapter of my book to all subscribers of my newsletter. I also used text messages to direct people to my website signup page. Be sure to immediately thank people for signing up. It is tempting to put a lot of information on the newsletter, but it is important to keep it to one topic.
If you have a book launch coming up, it works to get people excited about it. Start promoting the launch date early. Get your subscribers involved in promoting your book. They want to share in your success. Send a newsletter a week before the launch, a day before, and the day of the launch with a link to purchase your book. Write about progress, upcoming events or exciting news. This will generate pre-orders and get people to feel like they are a part of your success. I sent a newsletter out when my book hit #1 Amazon Best-seller and that generated even more subscribers. Even though creating your own author newsletter can seem daunting at first, the results are well worth it. It may even be fun. You never know how far it can reach. Think of it as another creative outlet.
Yvonne Williams Casaus is a Mom, Wife, Author, Counselor, and Play Therapist. She is an independently licensed Clinical Mental Health Counselor (LPCC), a Registered Play Therapist (RPT), and is certified in Eye Movement Desensitization and Reprocessing (EMDR) therapy. She specializes in Depression, Trauma and Posttraumatic Stress Disorder (PTSD). She has a private practice in New Mexico and has been helping adults, children, adolescents, and families for over eleven years.
Yvonne’s areas of expertise include Depression, Anxiety, Divorce, Panic Attacks, PTSD (Post-Traumatic Stress Disorder), Sexual Abuse, Rape, Physical Abuse, Grief, ADHD and other issues. She also specializes in treating traumatized children with issues such as PTSD, Sexual abuse, Physical Abuse, Neglect, Adoption, and Reactive Attachment Disorder.
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