What Makes a Good Headline?
This infographic by Quick Sprout gives a good run down of what makes a good headline. These tips can be applied to blog posts and articles but also to book chapters and even book titles. Some good food for thought here!
Do you agree that "a writer should spend half the entire time it takes to write a piece of persuasive content on the headline"? When writing a piece, do you start with a headline or is it the last thing you write?