Which content works on Facebook

Facebook is the world's biggest social media site with over 1.23 billion monthly users and therefore a must have part of your online marketing plan. 

So what content works on Facebook?

Hopefully you have a fan page set up for your author brand (if you don't I highly recommend that you do it now). 

Some authors have trouble coming up with ideas for content to post to their pages and struggle with post reach. The below infographic gives some insight into which content works best on Facebook for brands.

Here's a few of the main points:
  • Good news is that you don't want to post too often. 1-10 times a day is enough.
  • Short posts work best. Keep it simple and be concise.
  • A picture is worth a thousand words.
  • Surveys get good virality. Ask questions.

In the comments below, tell me this:

Do you have an author fan page on Facebook? What content do you find works best with your followers on Facebook? 



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