Boost Your Online Presence With Explainer Videos

If you write non-fiction then you're probably already aware of the impact explainer video's can have in helping to build your author brand. They can be very effective for fiction writers too though. If you've added "do more video content" to your list of new year resolutions (which I hope is on most of your lists) then explainer video's should be amongst your ideas when brainstorming what content you're going to be putting out.

Below is a nice infographic by the people at that sums up what explainer video's are and best practices for using them. Whilst it's designed for a more general market, the points covered can easily be related to writers. 

As you can see, explainer video's are designed to quickly deliver a message and can be a very effective way to build engagement with your audience. 

So, what kind of explainer video's could you do to help build your author brand and make yourself stand out as an expert in your niche? Pretty much anything that shows you're an expert in your field. You could talk about the pro's and con's of self publishing or share insight about plotting. Get creative and I'm sure you'll come up with plenty of ideas for things to explain that will be of interest to your audience and that will strengthen your author brand.

Have you already done some explainer video's? Share the link in the comments section so we can all go and check them out for inspiration ;)



  1. It is highly advisable that one does so. An increasingly rapid economy is not the place to take a step back and be squeamish about new terrains. Seize it, walk it, and explore. And make sure that your marquee is there for them to find, at media where their senses are most likely attuned.

    Masako @ Champion Online Marketing

  2. It’s easier to catch the public’s attention when you use tutorial videos rather than posting long articles. With your creativity and informative content, it will be easier to get someone’s attention to focus on your products or services. Once you decide to start using these videos, make sure you’ll use the appropriate theme and music for your text topic. Thanks for this post! :)

    Gwendolyn Carlson

  3. I feel glad to read this information. It is one of the interesting article that you have shared. Thank you so much for the post.
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  4. while searching on google "Explainer video production" , i come across here good content nice work, keep it up Explainer video production

  5. explianer videos are very helpful to generate traffic from other platforms like You tube, Vimeo, Facebook and other platforms. with the help of this info-graphic I learn many conceptual things necessary to market the video. explainer videos

  6. Hi..nice post, the information is very useful.

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  7. explianer videos are very helpful to make traffic from other platforms like You tube, Vimeo, Facebook and other platforms. with the help of this info-graphic I learn many theoretical things needed to market the video.
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