Three Things to Know About Overseas Book Printing
Whether you’re an author looking to publish your first book or simply seeking book printing on a budget, then you’ve probably begun to explore the world of overseas book printing. It’s no secret that printing in China can save you as much as 40% on the cost of your project, depending on the size and complexity of the project.
That said, you need to do thorough research and make sure you select a reputable printer with the pressroom know-how and communication skills to ensure accuracy and quality. Below are three things to be aware of if you are thinking of having your book printed in Asia:
Be Wary of File Passers: When you begin your search for an offshore book printer, make sure you select a company who is planning to manage your job through every step of the process, and not just take your file and ‘pass it along.’ A lot of U.S. based companies who outsource are basically salesmen who scour the web for cheap book printing, mark it up, and then re-sell it.
Ask the Right Questions: If you’ve found a manufacturer who seems solid and has references that check out, you still want to ask them the following questions: Is the equipment they are using state-of-the-art? How is the equipment maintained? How about the staff – are they properly trained on best and current practices for book printing? What types of materials are used? Basically, you want to make sure your chosen printer isn’t sacrificing quality and cutting corners just to turn the job around quicker.
If It’s Too Good To Be True, It Probably Is: The adage “you get what you pay for” holds true with overseas book printing. Anyone can guarantee you the lowest rate if they are using inferior equipment or inexperienced workers. The price might be right, but the quality won’t be. What is accepted overseas as quality can be different than the standards of the Western world. Make sure you are selecting a printer with high quality control standards, excellent communication skills, superior equipment, and knowledgeable staff.
Bob Gallo is the owner of G-Print International, and has been in the printing and book-binding business for more than 30 years. What started as a career in the 80’s running presses to afford Elvis Costello tickets has turned into a lifelong career making books. Contact him at 800-571-5206.