Review: APE: Author, Publisher, Entrepreneur - How to Publish a Book by Guy Kawasaki and Shawn Welch

Title: APE: Author, Publisher, Entrepreneur - How to Publish a Book 
Authors: Guy Kawasaki and Shawn Welch

Reviewed by Jo Linsdell

"In 2011 the publisher of one of my books Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”

With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing"--that is, when writers who love their craft control the publishing process and produce high-quality books.

APE is 300 pages of tactical and practical inspiration. People who want a hype-filled, get-rich-quick book should look elsewhere. On the other hand, if they want a comprehensive and realistic guide to self-publishing,APE is the answer."

This book is my new self publishing bible. Packed full of info and tips but presented in a way that it's easy to follow and understand. This book will be invaluable to anyone even thinking about self publishing but the third section will also be useful for any authors regardless of the route they have taken. I'll be referring to this book again and again.



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